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Week 7: Ad Variations & Final Campaign Refinement
Sharpening Your Message Across Platforms
Course Summary
Theme: Ad Variations & Final Campaign Refinement
Focus: Sharpening Your Message Across Platforms
• Finalize your campaign message
• Create three ad variations tailored to specific platforms
• Use AI to create, refine, and distribute strong, short-form content
• Learn the difference between video formats for TV, TikTok, Instagram, etc.
Course Curriculum
LDF
Light Design Lab is an African creative lab using AI, storytelling, design, media, and social impact to build powerful brand stories while training the next generation of African creative talent.
